Alphablocks Ltd. and Blue Zoo announce new Numberblocks YouTube channels and apps to launch in five foreign languages including German and Korean.
Numberblocks has seen fantastic popularity on Broadcast channels since being commissioned by the BBC for its CBeebies channel in the UK. The English language Numberblocks YouTube channel has over 5.3 billion views and has just broken 6 million subscribers.
With the popularity of the YouTube channel, the Blue Zoo digital team expanded last year into the Spanish and Portuguese markets with Numberblocks Español and Numberblocks Portugues to resounding success in countries such as Mexico, Chile and Brazil. This has been followed by the recent launch of Numberblocks in German and Korean.
The team is exploring more potential language markets to build on this success. As Numberblocks continues to grow on YouTube’s free-to-use platform, Blue Zoo and Alphablocks hope to see a positive impact on families globally. In the UK, for example, the national school curriculum has been brought forward to accommodate young children’s improved understanding of maths.
Multiple Numberblocks apps, produced by Alphablocks Ltd and Blue Zoo digital, boost educational content for preschool children: Meet the Numberblocks (free), Numberblocks Hide and Seek (£2.99) and Numberblocks World, a maths learning journey packed with games, quizzes and videos and a sticker reward book (£3.99/month or £29.99/year)
Stephanie Gauld, Digital Director at Blue Zoo, says:
“The Numberblocks shows carefully map out an exciting maths learning trajectory for children, which works with curricula around the work, making this the perfect brand to deliver on interactive and on demand platforms internationally. The positive initial reception to our foreign language YouTube channels, coupled with the popularity we see through global distribution, is very encouraging and we’re excited to see children around the world benefit.”
Karen McNally, Licensing Director at Blue Zoo, says:
“This is a very exciting time for us here at Blue Zoo Licensing. With the huge demand both in the UK and Internationally for all things Blocks and with the appointment of international agents in key territories and the expansion of the product offering both in the UK and globally, we look forward to what will be an extremely busy year! Our focus is to continue to build brand awareness, especially amongst retailers, and continue to sign high-quality licenses that reflect the ethos of the show and that fans and their parents have come to expect!”
About Alphablocks Ltd:
Alphablocks Ltd is the award-winning home of the universe of Blocks shows: Alphablocks, Numberblocks and Colourblocks, which were commissioned by the BBC in the UK. Alphablocks Ltd is dedicated to creating transformational learning experiences for young children, through broadcast, interactive, print and hands-on play, and engages millions of children worldwide in the joy of reading, maths and more. Alphablocks Ltd is owned and run by Blocks creator Joe Elliot and Blue Zoo.
About Blue Zoo:
Blue Zoo Animation Studio is a multi-BAFTA and Emmy-winning production company that has grown to become one of the UK’s leading & largest animation studios, making TV shows such as Pip and Posy, Numberblocks, It’s Pony, and The Adventures of Paddington as well as commercials for some of the worlds most loved brands. As a B Corp certified business, the studio's vision is to build an animation studio with heart; a place where talented, happy & diverse teams are nurtured, making characterful content to be proud of, with a focus on joyful, comedic stories and education content, contributing to a more enjoyable future for everyone.
